About Fraser Web Co.
Learn about our mission, values, and the experience behind every website we build.
Meet Joe Fraser
I started Fraser Web Co. because I saw a gap in the market. Small business owners needed professional websites, but most web design agencies treated them like afterthoughts—charging premium prices while delivering generic templates and poor support.
With over three years of web design experience, I've worked with businesses of all sizes. I've learned that the best websites aren't the most complex or trendy—they're the ones that solve real business problems and generate real results.
That's why I built Fraser Web Co. around a simple philosophy: professional websites, built with you, not just for you. I believe in clear communication, practical solutions, and ongoing support that actually matters.
Whether you're launching your first website or transforming an outdated one, I'm here to guide you through every step and help your business succeed online.
Joe Fraser
Founder & Web Designer
Our Philosophy
Professional Websites
Your website is often the first impression potential customers have of your business. It should be modern, professional, and trustworthy.
Built With You
We don't believe in one-size-fits-all solutions. Every website is custom-built to match your unique business goals and brand.
Clear Communication
No jargon, no confusion. We explain technical concepts in plain English so you understand every decision and feel confident in your website.
Conversion Focused
A beautiful website is great, but a website that generates leads and sales is better. Every design decision is made with conversions in mind.
Mobile First
More than half of web traffic comes from mobile devices. We design for mobile first, then scale up to larger screens.
Ongoing Support
Your website is a living asset. We provide ongoing support to keep it secure, fast, and performing well long after launch.
Experience & Expertise
What I Specialise In
- ✓Mobile-first responsive design
- ✓E-commerce website development
- ✓Service business websites
- ✓WordPress and modern CMS platforms
- ✓SEO optimization and best practices
- ✓Conversion rate optimization
- ✓Website performance and speed
- ✓User experience (UX) design
- ✓Content management training
- ✓Website migration and redesigns
Industries I've Worked With
- ✓Hospitality (restaurants, hotels, events)
- ✓Professional services (consulting, legal, accounting)
- ✓Tradespeople (plumbers, electricians, builders)
- ✓Retail and e-commerce
- ✓Health and wellness (fitness, therapy, coaching)
- ✓Local services (cleaning, maintenance, repairs)
- ✓Freelancers and creative professionals
- ✓Non-profits and community organisations
- ✓Education and training
- ✓Technology and software
Our Core Values
Integrity
We're honest about what your website needs and what results are realistic. No overselling, no false promises.
Reliability
We deliver on time, on budget, and with the quality you expect. You can count on us to follow through.
Continuous Learning
Web design evolves constantly. We stay current with the latest technologies, trends, and best practices.
Client Success
Your success is our success. We're invested in making sure your website generates real results for your business.
Ready to Work Together?
Let's discuss your website goals and how I can help your business succeed online.